Brand Kit and Voice
The Brand Kit is Olori's brand brain. Fill it in once and every post, email, image and page she makes comes out in your colours, your voice and your positioning. It is the highest-leverage setup in the whole app.
What to set
Name and tagline
Your business name and one-line description
Tone
Professional, casual, bold, warm or witty
Reading level
Simple, standard or expert — how your audience likes to read
Colours and fonts
Primary, secondary and accent colours, plus your typefaces
Logo
Upload your logo, including a dark-background version
Audience
Who your ideal customer is
Keywords and avoid-list
Words to always use, and words to never use
Products, prices and proof
What you sell, at what price, and your social proof
Auto-fill from your website
In a hurry? Paste your website and Olori extracts your brand details automatically — name, colours, tone and more — then you tidy it up. A brand-strength meter shows how complete your kit is across the key fields.
Example setup
Tone: warm and professional. Business: a Lagos catering company serving corporate events and weddings. Audience: Lagos event planners and HR managers. Keywords: fresh, local ingredients, on-time delivery. Avoid: cheap, fast food.
Revisit your Brand Kit after any big change — a new product line, a rebrand, or entering a new market — so Olori stays in step with your business.