Paid Ads
Beyond organic posts, Olori can plan, launch and optimise paid ad campaigns on Google, Meta and LinkedIn — and tie every naira of spend back to results. Paid ads are available on the Business and Agency plans.
Connect your ad accounts
Ad accounts are connected in the Connections hub, separately from your social publishing pages — publishing to your Facebook Page and running Meta ads are two different permissions. In Connections, open the Paid Media section and sign in to each ad platform.
| Ad platform | What Olori runs | How you connect |
|---|---|---|
| Google Ads | Search, Display, Performance Max, YouTube | Sign in with Google (OAuth) |
| Meta Ads | Facebook & Instagram feed, Stories, Reels, lead ads | Sign in with Facebook (OAuth) |
| LinkedIn Ads | Sponsored content and lead-gen forms | Sign in with LinkedIn (OAuth) |
Connecting an ad account is a different step from connecting the same platform for organic posting. You may connect a Facebook Page for publishing and a Meta ad account for ads independently.
How Olori runs a campaign
- 1
Give the brief and budget
Tell Olori the goal, the audience, the offer and how much you want to spend. She proposes a campaign structure and shows the projected reach.
- 2
Approve the plan
Review the targeting, creative and budget. Ads never go live until you approve them — spending money is always a gated action.
- 3
Launch
Olori creates the campaign, ad sets and creative in the ad platform and sets it live within your budget.
- 4
Optimise
She watches performance and shifts budget toward what works, pauses what does not, and reports results back with real cost-per-result figures.
Command Center
"Run a 50,000 naira Meta ad campaign over two weeks to get leads for our new skincare line, targeting women 25 to 40 in Lagos."
How ads billing works — the 15% ad-spend management fee
Your ad budget is paid to the ad platform (Google, Meta, LinkedIn) from your own connected billing on that platform — SabiMaketa never marks up your media. On top of that, SabiMaketa charges a 15% ad-spend management fee for planning, launching and optimising the campaigns: spend $1,000 on ads in a month and the management fee is $150. The fee is shown before anything runs, and it applies only when you run paid ads on the Business or Agency plan.
You always set and control the budget, and no ad spend happens without your approval. The 15% management fee is charged on what you actually spend, so a quiet month costs you less.
Proving the return
Connect a payment provider and Olori ties ad spend to real revenue in the Outcomes screen, so you can see cost per lead and cost per sale — not just clicks. That is how you know an ad is paying for itself.
Which plans include paid ads?
Paid ads are on the Business plan and the Agency plan. Starter and Growth cover organic content and publishing; ads unlock at Business.
How is the management fee calculated?
It is 15% of what you actually spend on ads in the period, shown before any campaign runs. If you spend nothing, there is no fee.
Do I pay for the ads through SabiMaketa?
No. Your media budget is billed by the ad platform through your own account there. SabiMaketa only charges the 15% management fee for running and optimising the campaigns.